Local Promotions, Marketing Expenditures and Media Buys Made More Effective
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Added: 02/21/2005
Type: Summary
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Local Promotions, Marketing Expenditures and Media Buys Made More Effective
Westlake Village, CA February 21, 2005 -- Out-of-Home entertainment specialist Adventure Studios LLC announced today that it has structured its proprietary Guest-Trip Motivation® methodology into several marketing services products for out-of-home entertainment facilities. The marketing services are applicable to retail-entertainment centers, themed entertainment facilities, and other place-based entertainment and hospitality venues including museums, restaurants, and retail stores.
"Adventure Studios has using Guest-Trip Motivation® research methodology as part of our client market and customer feasibility work, as well as tenanting and leasing strategies, for a long time," said Amy Giggins, Marketing and Communications Director for Adventure Studios LLC, "we’ve come to realize that this proprietary market research method is not just useful for project feasibility studies, but in making tactical decisions for marketing and promotions expenditures, even sponsorship plans, at the individual property level." The Adventure Studios methodology looks specifically at universal categories of customer out-of-home behavior, analyzed at the local property level, including activities such as eating out, dating, browing, plan-ahead events, even errands and time with visiting friends and relatives.
Adventure Studios LLC, themed entertainment and retail-entertainment consultants, initially developed Guest-Trip Motivation® analysis as a means to predict the feasibility of retail-entertainment and urban entertainment centers, and to create a more rigorous means of structuring leasing and tenant mix programs for client facilities. Adventure Studios company founder Don Bredberg at one time led the Universal Studios CityWalk Roll-Out Program, and at that time began looking for ways to better predict the potential customer support for hybrid retail real estate facilities. "Its an interesting thing in this competitive world, " said Don Bredberg, "trying to figure out what your potential guests will do once the screen door slams and they've left their house or hotel room looking for something to do."
“The value of Guest-Trip Motivation® methods is most apparent to venue owners, marketing managers, and other decision-makers at the local property level,” according to Amy Giggins, “at the local property operating level, the impact of specific promotions, media buys, and marketing plans, is readily apparent. Steering dollars to where they are most effective, is the whole point.”
“There have been established ways to analyze shopping centers, office buildings, and hotels, for example, but what happens when the location-based facility in question serves leisure, entertainment, and recreation needs, as much or more than pure shopping needs?” asks Don Bredberg, “we’ve been building a methodology that addresses the more detailed and nuanced needs of these hybrid retail-entertainment and themed entertainment places.”
Adventure Studios LLC acts as place-making and experiential design consultants to hospitality projects, resort destinations, themed entertainment facilities, and retail-entertainment centers throughout the U.S. and Asia. The Company prides itself in bringing, "Great Places, Great Moments, and Great Memories" to out-of-home entertainment guests. Since its formation, Adventure Studios has worked with such clients as Paramount Pictures, Universal Studios, Marvel Entertainment, King World Entertainment, Hillwood Development, SHKP Properties, Sumitomo Corp., the Morongo Indians, The Rouse Company, Simon Properties Group, and Donahue Schriber among others. A Nevada limited liability company, Adventure Studios LLC is under agreement to be acquired by affiliate Stonecreek LLC, a process to be completed by year-end.
For more information about Adventure Studios LLC and its Guest Trip Motivation services, visit www.AdventureStudios.com or call Amy Giggins at Adventure Studios Communications at 818.973.3131.
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