Global Travel Market has teamed up with Tourism Northern Territory and Lonely Planet to launch an online marketing campaign promoting the nature based tourism experiences available in the Northern Territory of Australia. Equivalent in size to Italy, Spain and France combined, the Northern Territory is a vast haven for those who seek a connection with nature. With experiences ranging from the awe inspiring iconic wonders of the World Heritage National Parks of Kakadu and Uluru-Kata Tjuta (Ayers Rock) to ancient aboriginal art and culture and diverse flora and fauna such as desert blooms, lotus lilies and the fearsome saltwater crocodiles and the elegant dancing bird.
The integrated campaign targets the independent minded travellers who are using Lonely Planet and Global Travel Market flight search to research and plan their travel adventures. Utilising media space on the Lonely Planet home page and Global Travel Market flight search engine, Tourism Northern Territory are able to communicate the virtues of the destination to the target audience prior to purchase decisions being made. Users are then able to research the destination in more detail by visiting Tourism Northern Territories excellent new website australiasoutback.com
Commenting on the campaign, Dave Simmons, CEO Global Travel Market said "the Northern Territory of Australia is one of those places that people must visit firsthand to experience for themselves the sheer scale and drama of the destination. Global Travel Market are delighted to have been able to create an integrated campaign that will help to share this destination with a highly targeted audience".
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