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Irish Company Releases a New Communications Service for Pubs and Bars Around the World
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Added: 05/19/2005
Type: Summary
Viewed: 808 time(s)
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Irish Company Releases a New Communications Service for Pubs and Bars Around the World
Cork, IE May 18, 2005 -- Business depends on communication. Regular contact with its customers not only lets a business keep them informed but also builds a rapport that can generate good will and repeat business. This is truer of the hospitality, entertainment and tourism industries than any others. Bar owners around the world have started to use the worldwide web for such communication, but they generally have not gone farther than developing a basic web presence.
Now, with the addition of a managed mailing list to its already extensive service, the RatePubs Network provides a simplified way for bars and pubs to keep in regular contact with customers…and potential customers.
A mailing list is one of the easiest and most cost-effective ways for any business to communicate with their customers. The ability to instantly let customers (and potential customers who may not have even visited yet) know what is happening in the premises or locality builds awareness and good will.
The optimum use of a mailing list depends on the premises itself and can vary from regular newsletters about the bar or locality to an annual Christmas Greeting. However it is used, a mailing list is a critical business tool - if managed correctly.
Everyone is used to the unsolicited emails that clog their inbox. The key to an effective mailing list is to break through that clutter and the only way to do this is to ensure that the email is of interest to the customer. And the only way to be sure of this is to have them ask to receive it. Of course the customer may, at a later date, decide that they no longer want to receive emails. When this happens it is essential to ensure that they are actually removed from the list.
As can be imagined, independent businesses are often amazed at the amount of time manually managing such a list takes. And all this before they actually send the emails.
The RatePubs Network is now simplifying this important business process.
All Premium members of The RatePubs Network now have a form integrated into their web listings. Through this form visitors can add their email address to the bars individual list. When the publican wants to communicate with the people on their list they simply log into their account and write an email. The email is sent directly from the publicans own email address and contains a link which the customer can click to automatically and instantly remove themselves from future mailings if they wish. The subscription form appears on all relevant sites in the RatePubs Network and can also be added to the bars own web site, making it possible to operate one integrated list across many locations.
Brian O'Connell is the Managing Director of Minotaur Software, the company behind RatePubs.com and he had this to say about the new Mailing List, “At Minotaur we’re always looking for ways to add value to our existing services. The new mailing list service does just this at no extra cost to our members. With this service they can now operate a world-class mailing list without all the hassles usually associated with one. All they have to do is to consider the message they want to convey, while we take care of all the housekeeping duties. The addition of the mailing list makes membership of The RatePubs Network more essential than ever.”
The new mailing list service is now available to RatePubs Premium members around the world at no extra cost.
About RatePubs:
The RatePubs Network is a service that helps pubs and bars around the world maximise their profits through a range of cost-effective advertising and related functions. The network provides a unique targeted advertising platform that includes web sites, iPods, PDAs, mobile phones, and printed guides.
Web sites in the network include;
www.ratepubs.com, www.aguest-of-ireland.com , www.aguest-of-europe.com, www.aguest-of-scotland.com, www.irelandpubguide.com, www.californiabarguide.com, www.pubguidedublin.com, www.pubguidecork.com, www.irishfestivals.info, and www.irishpubsdirectory.com.
The RatePubs Network is a service of Minotaur Software.
About Minotaur Software:
Minotaur Software (www.minotaur-software.com) is an independent software company based in Cork, Ireland and is focused on providing cost-effective services that assist those in the tourism industry to maximise profits through communication with their customers. It currently provides services for those promoting hotels, B&Bs, pubs and festivals.
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