Mobil Travel Guide appoints Yesawich, Pepperdine, Brown & Russell for public relations
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Added: 01/13/2004
Type: Summary
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Mobil Travel Guide appoints Yesawich, Pepperdine, Brown & Russell for public relations
Mobil Travel Guide, America’s trusted travel advisor since 1958, has named Yesawich, Pepperdine, Brown & Russell (YPB&R), Orlando, Fla., to manage national public relations for the Mobil Travel Guide and its entire family of travel publications.
The assignment includes publicity and public relations for:
• The debut of America’s Best Hotel & Resort Spas, a first-ever 128-page hard cover book highlighted by Mobil’s first-ever rating information on for hotel and resort spas and characterized by stunning photography and information about each spa presented in the book. America’s Best Hotel & Resort Spas is scheduled to debut on January 29, 2004.
• Sixteen all new Regional Travel Planners, introduced in October 2003
• A new series of ten City Guides, available in February 2004, focusing on America’s most popular destination cities and their surrounding areas.
• America’s Byways, a new publication series produced in partnership with the U.S. Department of Transportation’s America’s Byways program, showcasing America’s most scenic drives, including in-depth archeological, cultural, historic, natural and recreational information. The first four America’s Byways will be introduced in February 2004.
• Lodging & Restaurants for Less, a 520-page book listing more than 1,200 economical places to stay and eat, all for $60 or less per night
• On the Road with Your Pet, which provides in-depth Mobil-rated information about more than 4,000 Mobil-rated lodgings in North America for travelers with pets.
Lawrence Dustin, president, Mobil Travel Guide, announced the appointment of YPB&R to handle the national public relations assignment. In addition to the popular Mobil Travel Guide, characterized by Mobil’s prestigious one-to-five star awards, Mobil publishes a popular road-centric Road Atlas series in large format, large print, mid-size format and digest sizes, as well as a wide range of travel services.
Yesawich, Pepperdine, Brown & Russell is one of America’s leading marketing, advertising and public relations agency serving travel and leisure industry clients. Headquartered in Orlando, the agency maintains additional offices in New York, Hollywood and Honolulu and serves a roster of over 50 clients in the travel and leisure category worldwide.
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