According to a recent Travel Industry Association of America (TIA) survey, 78 percent of Internet-using respondents turned to the worldwide Web for travel or destination information in 2005. That figure translates to 79 million Americans. What's more, nearly half of all online travel planners also use destination Web sites to plan their trips.

These statistics spell good news for online travel portals, but how do such companies leverage the increased traffic they're receiving. Setting themselves apart from the competition is one effective way, and the GeoBeats Travel Player allows them to do just that. This online video player technology affords travel sites an easy and powerful means of incorporating compelling and professional travel videos into their pages.

With over 500 video travel guides in 30 countries already produced -- and thousands more planned -- travel sites can customize the GeoBeats Travel Player for their destinations of focus. They can also customize this flexible platform with their company logo for a unified branding appeal.

"Video is the best way to inspire and educate travelers. Every travel-booking, blog and services site should be thinking about incorporating high-quality videos," explains GeoBeats' co-founder and CEO Ashish Khurana.