Southwest Airlines Kicks Off Fall By Announcing New Rapid Rewards Partner
|
Added: 09/29/2005
Type: Summary
Viewed: 805 time(s)
[ Not Rated Yet ] |
Southwest Airlines Kicks Off Fall By Announcing New Rapid Rewards Partner
The football season is underway, and Southwest Airlines (NYSE: LUV) has teamed up with a new partner to bring more value to its Rapid Rewards program. Southwest Airlines is pleased to announce a partnership with InterContinental Hotels Group (IHG) (NYSE: IHG; London) (ADRs), the largest hotel group by number of rooms in the world. 
Beginning Oct. 1, Southwest Airlines' Rapid Rewards Members who enroll in IHG's Priority Club(R) Rewards and select Southwest Airlines to create a preferred earning alliance will receive a half credit in Southwest's Rapid Rewards program for each qualifying stay at any of the 3,500 IHG properties worldwide, including: InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites, and Candlewood Suites. For more information or to make online reservations at any of the seven brands within the IHG family of brands, visit: http://www.southwest.com/jp/luvhome.shtml?src=PR_NewPartner_092905
"Southwest is thrilled to partner with the world's largest and most global hotel company to bring our Rapid Rewards Members more flexibility and opportunities to earn a free ticket," said Joyce Rogge, Southwest's Senior Vice President of Marketing. "Rapid Rewards Members are extremely loyal because of the tremendous value they receive through membership in our program."
That loyalty shows. In 2005, Southwest Airlines was honored with three first-place awards at InsideFlyer magazine's 17th annual Freddie Awards for Best Customer Service, Best Award Redemption, and Best Bonus Promotion. In the Rapid Rewards program, Members who fly eight roundtrips or earn 16 credits in a 24-month period receive a free roundtrip Award. As soon as a flyer receives the required 16 credits, the fully transferable roundtrip Award will automatically appear in the Member's account.
In addition, Rapid Rewards Members who fly 50 roundtrips (or earn 100 credits) within 12 consecutive months earn a Companion Pass, which allows a member to designate a traveler to fly with him/her free of charge for the next 12 months.
About Southwest Airlines:
Southwest Airlines is the nation's largest domestic carrier in terms of scheduled domestic departures. The airline currently serves 60 destinations in 31 states (Southwest's 61st city, Ft. Myers, FL, will begin service Oct. 2, 2005). Based in Dallas, Southwest currently operates more than 3,000 flights a day and has 31,000 Employees systemwide.
About InterContinental Hotels Group:
InterContinental Hotels Group PLC of the United Kingdom is the world's largest hotel group by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, more than 3,500 hotels and over 537,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental(R) Hotels & Resorts, Crowne Plaza(R) Hotels & Resorts, Holiday Inn(R) Hotels and Resorts, Holiday Inn Express(R), Staybridge Suites(R), Candlewood Suites(R) and Hotel Indigo(R), and also manages the world's largest hotel loyalty program, Priority Club(R) Rewards, with over 26 million members worldwide. In addition to this, InterContinental Hotels Group has a 47.5% interest in Britvic, one of the two leading manufacturers of soft drinks, by value and volume, in Great Britain.
http://www.southwest.com
|
Article Pages: 1
|
|
